From word of mouth to online
It starts with clarifying your offer and your target customers, then building a consistent online presence: a professional page, well-designed visuals, regular posts, a catalogue available on messaging apps. Participants learn to create content with their phone, plan their posts and respond effectively to enquiries.
The second part focuses on growth: setting prices, tracking sales, building customer loyalty, accepting online payments and measuring what really works. Each participant leaves with an action plan for the months ahead, built around her own business.
